Privacy policy
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PRIVACY POLICY Last updated: 13 February 2026 DEEP END STUDIO ("we", "us", "our") operates this website and online store (the “Services”). We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (“EU GDPR”). For the purposes of applicable data protection laws, DEEP END STUDIO is the data controller of your personal information. If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: 📧 deependstudios@outlook.com 1. Personal Information We Collect We may collect and process the following categories of personal data: Contact Details
Order & Transaction Information
Financial Information Payments are processed securely through Shopify and integrated payment providers. We do not store full payment card details. Account Information (if applicable)
Device & Technical Information
Communications
2. How We Collect Your Data We collect data:
3. Lawful Basis for Processing (Article 6 UK/EU GDPR) We only process your personal data where we have a lawful basis to do so: Contractual Necessity To:
Legal Obligation To:
Legitimate Interests To:
We have conducted a legitimate interests assessment and consider that our interests do not override your fundamental rights and freedoms. Consent Where required, we rely on your consent to:
You may withdraw consent at any time. 4. How We Use Your Personal Information We use your data to:
5. Marketing Communications If you opt in to receive marketing emails, we may send you promotional offers and updates. You may unsubscribe at any time by:
We will not send marketing communications without your consent where required by law. 6. Cookies and Tracking Technologies We use cookies and similar technologies on our website. Cookies may be: Essential Cookies Required for website functionality (e.g., shopping cart, checkout). Analytics Cookies Used to understand how visitors use our store (e.g., Shopify analytics). Marketing Cookies Used to deliver personalised advertisements and track advertising performance. Where required by law, we obtain your consent before placing non-essential cookies. You can manage or withdraw consent via your browser settings or cookie banner. 7. Sharing Your Personal Information We share personal data only where necessary with:
These providers are required to process data in accordance with applicable data protection laws. 8. International Transfers Your data may be transferred outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, such as:
9. Data Retention We retain personal data only as long as necessary:
Data may be retained longer if required by law or to resolve disputes. 10. Your Rights Under UK & EU GDPR If you are located in the UK or EEA, you have the right to:
To exercise your rights, contact: We may need to verify your identity before responding. 11. Complaints If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with: United Kingdom Information Commissioner’s Office (ICO) If you are in the EEA, you may contact your local supervisory authority. 12. Children’s Data Our Services are not directed at children under 16. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it. 13. Data Security We implement appropriate technical and organisational measures to protect your personal data. However, no online transmission is completely secure. 14. Changes to This Policy We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. 15. Contact Us If you have any questions about this Privacy Policy or your personal data, please contact: 📧 deependstudios@outlook.com DEEP END STUDIO
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